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About us

Unlock the potential of your home with our expert tips and tools


Home Transformation

Leader in DIY solutions, we’re helping individuals and families to create and innovate in their own spaces.


Tools & Materials

We have extensive experience in providing tools, materials, and guidance for all your do-it-yourself needs. Explore our project ideas and tutorials.


Learn more

Marketing
Marketing

Strategy synchronising various DIY resources


We create a seamless shopping experience through a comprehensive DIY guide built on expert advice.

Projects

Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Jack is the heart of our DIY shop. He enjoys engaging with customers, sharing his expertise, and developing new product lines that inspire creativity.

Alex Johnson

Chief DIY Officer

Emily is passionate about empowering DIY enthusiasts. With her extensive experience in retail management, she has transformed our store into a go-to destination for all home improvement projects. Emily is a true innovator.

Aline Turner

Chief Crafting Officer

Jack thrives on creativity and hands-on projects. He leads workshops for aspiring DIYers and fosters a vibrant community of makers and builders.

Iris Joe

Chief Financial Officer

Emily, with her keen eye for detail, ensures our inventory meets customer needs and optimizes our operations. She is dedicated to enhancing the shopping experience and driving our growth forward.