About us
Unlock the potential of your home with our expert tips and tools
Home Transformation
Leader in DIY solutions, we’re helping individuals and families to create and innovate in their own spaces.
Tools & Materials
We have extensive experience in providing tools, materials, and guidance for all your do-it-yourself needs. Explore our project ideas and tutorials.
Strategy synchronising various DIY resources
We create a seamless shopping experience through a comprehensive DIY guide built on expert advice.
Projects
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Jack is the heart of our DIY shop. He enjoys engaging with customers, sharing his expertise, and developing new product lines that inspire creativity.
Alex Johnson
Chief DIY Officer
Emily is passionate about empowering DIY enthusiasts. With her extensive experience in retail management, she has transformed our store into a go-to destination for all home improvement projects. Emily is a true innovator.
Aline Turner
Chief Crafting Officer
Jack thrives on creativity and hands-on projects. He leads workshops for aspiring DIYers and fosters a vibrant community of makers and builders.
Iris Joe
Chief Financial Officer
Emily, with her keen eye for detail, ensures our inventory meets customer needs and optimizes our operations. She is dedicated to enhancing the shopping experience and driving our growth forward.